Bosch eBike
Role and responsibility
As the UX/UI Designer consultant on the eBike Flow app project, I was responsible for driving the design of a new feature aimed at improving user engagement within the app. My role covered the entire design process, from early exploration and concept development to high-fidelity prototypes and developer handoff. I worked closely with the project lead and development team to align user needs with technical constraints and ensure a cohesive, high-quality user experience across the app.
Description
The eBike Flow app connects all parts of the smart system, including the drive unit, battery, display, and control unit, giving users full control over their eBike experience. It allows riders to customize settings, access new features through updates, and keep their system running smoothly.
Platform
Smartphones
Work done
My work includes research, sketching, conceptualisation, testing, prototyping and design.
Timeframe
8 months
Delivery & Impact
One of the key outcomes of the project was the introduction of a community feature that brought riders closer together. By giving users a space to share their experiences, tips, and feedback, the app became more than just a tool, it turned into a place for connection.
This not only made the experience more engaging and personal but also opened up opportunities for Bosch to grow the community further through future features like forums, challenges, and events.
The process
I follow the Double Diamond method in my design process. This approach helps streamline and enhance creativity while ensuring all stakeholders remain informed and engaged throughout the project.
The challenge
One of the main challenges was keeping users engaged in the app during periods when they were waiting for their eBike, for instance, while it was connecting, updating, or synchronizing data. During these moments, the app provided little to no interaction, which often led to users becoming disengaged or exiting the app altogether.
The goal of the project was to design a feature that would enrich this idle time by offering meaningful interaction or relevant content, keeping users connected to the experience and strengthening their relationship with the product.
User journey & concept design
By mapping the user journey, we identified key moments in the app where engagement naturally dropped. These insights helped us focus on how to make those interactions more meaningful and rewarding. Once the main challenges were defined, we began conceptualizing ideas through brainstorming sessions and collaborative workshops, exploring multiple directions to enhance the user experience and maintain engagement throughout the journey.
Research
As a first step, we conducted a light competitive analysis to understand how similar apps keep users engaged during waiting or idle states. Alongside this, we explored the existing eBike Flow app to identify usability gaps and areas with low interaction. To ground our findings in real user behavior, we reviewed customer feedback gathered by the Support team, which highlighted recurring frustrations and moments of disengagement. Together, these insights helped us define key problem areas and set the foundation for designing a more engaging and seamless in-app experience beyond just connecting to the eBike.