Verisure Innovation
Role and responsibility
Depending on the project scope and requirements, I have taken on both lead and supporting design roles across multiple initiatives within the company. As a Lead Designer, I have been responsible for shaping design strategies, defining user experiences, and ensuring consistency across products. In other projects, I have collaborated closely with cross-functional teams, contributing my expertise in UX/UI design, prototyping, and user research to support overall project goals.
My involvement has ranged from conceptualizing new features and refining existing products to aligning designs with business objectives and technical constraints. This versatility has allowed me to adapt to different challenges, whether driving a project’s design direction or working alongside other designers to bring a cohesive vision to life
Description
At Verisure, we continuously work on numerous projects aimed at enhancing our digital products and services. My primary focus is improving the user experience across both our mobile app and website user portal, ensuring a seamless and intuitive interaction for our customers. This involves refining existing features, optimizing user flows, and introducing new design solutions that align with business goals and user needs.
In addition to product design, I play a key role in maintaining and evolving our design system, ensuring consistency across all platforms. This includes refining guidelines, patterns, and components to create a more scalable and cohesive design language. By establishing clear standards, I help both internal teams and external stakeholders align with our brand identity and user experience principles. My work bridges the gap between design, development, and business strategy, fostering a more unified and efficient design process across the company
Platform
Smartphones, Web
Work done
My work included conceptualisation, testing, prototyping and design.
Awards
Cross-platform experience: App and Desktop
A key design challenge was aligning the mobile app and desktop experience within the same ecosystem, while acknowledging that they serve fundamentally different user needs. Rather than duplicating content across platforms, we intentionally defined distinct focus areas for each.
The mobile app was designed for immediacy and control. It prioritizes quick-glance information, real-time status updates, and fast interactions, enabling users to manage their system efficiently while on the go. Core actions are surfaced clearly, reducing friction and supporting confident, everyday use.
The desktop experience, on the other hand, supports deeper system oversight. It provides access to advanced settings, historical insights, and configuration options that require more space and a more detailed overview. Here, the focus shifts from rapid control to system management and monitoring.
By differentiating the platforms while maintaining a consistent visual language and interaction principles, we created a cohesive cross-platform experience. Each touchpoint supports a specific user context, yet together they form a seamless ecosystem for managing and checking your home security system.
To validate this direction, we tested early concepts through usability sessions and prototype evaluations across both platforms. We explored assumptions around task frequency, device preference, and mental models—particularly whether users expected feature parity between mobile and desktop. Testing revealed that many users initially assumed both platforms would contain identical functionality. When features were missing or relocated, it created uncertainty about whether something was unavailable or simply in a different place.
Based on these insights, we clarified the hierarchy and navigation patterns, improved cross-references between platforms, and made system status more consistent across touchpoints. We also introduced clearer contextual cues to reinforce the purpose of each platform—control on mobile, configuration and oversight on desktop.
By differentiating the platforms while maintaining a consistent visual language and interaction principles, we created a cohesive cross-platform experience. This approach reduced product risk by preventing feature overload on mobile, minimizing cognitive friction, and aligning functionality with real usage contexts. Each touchpoint supports a specific user need, yet together they form a seamless ecosystem for managing and checking your home security system.
The process
At Verisure, we consistently strive to implement a BXT (Business, Experience, and Technology) approach, ensuring a balanced and holistic way of working. This methodology allows us to align our design objectives with broader company goals, fostering collaboration between business strategy, user experience, and technological innovation. By integrating these three pillars, we create solutions that not only meet user needs but also drive business growth and maintain technical feasibility.
Comprehensive project involvement and holistic design approach
Currently, there are two versions of the app, developed separately due to two major regions creating their own distinct applications. Our primary goal was to align these designs, despite the previous divergence into two separate apps. This presented several challenges, as each app had its own unique design. However, with a clear vision in mind, we worked diligently to unify both designs, aligning them with our design system. The goal was to create a single, consistent design that felt cohesive across both regions.
Throughout this process, I frequently collaborated with researchers, service designers, developers, and various stakeholders across different design projects. This collaboration made defining the project scope and objectives much smoother, with clear communication being essential to our success. My role typically involved determining the design flow, selecting components, and creating prototypes. Once these elements were solidified, I facilitated the handoff to the development team, ensuring a seamless transition from design to implementation.
VDDS and employee onboarding design
One of the key projects I’m currently leading is the management and ongoing maintenance of our design system, VDDS (Verisure Digital Design System). As VDDS is still in its early stages, it requires continuous updates and refinements, which presents a significant challenge—especially without a dedicated team solely responsible for it. Together with a colleague, we are tasked with keeping the system up to date. We use tools like Jira to efficiently document, track, and manage new components and improvements contributed by other designers. Furthermore, maintaining the design system involves close collaboration with developers to ensure the design elements align with technical specifications and are feasible for implementation.
In addition, I spearheaded the development of an employee onboarding design guide, tailored for new designers and relevant stakeholders. Created from the ground up, this guide offers a detailed overview of our design processes, tools, and resources. By centralizing all essential information, the guide helps new designers and stakeholders quickly understand our workflows and easily access the necessary resources—saving them time and preventing repetitive queries